Play Visions

Play Visions, Inc. was founded in 1990 when CEO Mark Chernick teamed up with two high school classmates, Webb Nelson and Jay Keron (CFO) to innovate the impulse novelty toy business. Together, the three of them began designing and developing their own renditions of basic toy concepts to add “that little something extra” and introduce a “new and improved” toy to the stale marketplace.